Advertisements on Devices
As a consumer, I have always been bombarded by advertisements in print, on the radio, TV, and even movies. With the advent of the Internet and ad-blockers, I was prompt to install one and have been spoiled by how 'clean' the web appears without advertisements. When we started having smart phones come onto the scene, it was immediately a new avenue for advertising revenue for the developers of applications and Google (for Android), and the increase of advertisements in apps has become a nuisance. I think most of us are used to or have become so numb to them invading our apps that we do not care about them that much.
I have never and will never place advertisements on my web site for any reason.
At Christmas time, I was at family member's house and they were complaining about how their phone would blare advertisements at night on their phone, when it was locked and charging sitting idle. They would come up at inappropriate times at work and so on. This to me, is extremely irresponsible of the builders of applications to ignore the status of a device allowing their ads to come on screen and play a video advertising a product. I was given the opportunity to solve their problem by installing an app on their phone to block ads and they instantly noticed a difference in their apps and phone battery life.
Over the years of Android phone ownership, I have always taken the opportunity to "root" the device, or in plain terms, override the security of it and install a third party ad-blocking program called AdAway which is also available for your web browser as a plug in. For it to run, one must be 'rooted' to allow it to run as it modifies the system's programming to block advertisements.
When i purchased my new phone, some newer apps have become available which have completely changed the playing field. The very night I brought the phone home, I downloaded an app called Netguard which is available on Google Play. With this app, it has blocked ads from day one. It does not require me to compromise my Android's security by 'rooting' the device. Do not get me wrong, when I 'root' a device, I am also taking advantage of some very complex and advanced tools and tasks which not only optimize the phone, but also keep it running smooth and other things. With the Netguard app, I immediately saw the value of it and paid a decent price for the Pro version which allows you more control over the blocking of ads and Viewing blocked network traffic for those interested and more. The license however, is not transferable, and to extend the ability of this app to my other devices at home, (2 other phones and 3 tablets), I would end up spending close to $40-50 more for the licenses.
I started searching for alternative methods of blocking ads without having to install this app on my other devices and found a way to universally block ads. By modifying the connection settings on our phones and tablets, I was able to connect them to a DNS Service which filters out advertising networks and services.
For those not in the know:
DNS is short for Domain Naming Service. - It translates the domain name you type into your web browser such as keithandmandy.com to a numeric address on the internet. This numeric address is much like your home address or business address where the web site lives.
Every web site that has a domain name is linked to an address. As a way to make it easier for people to know where to go, and not have to memorize the numerical addresses, the Internet authorities created the Domain Name Service to allow plain English words to point to the web site.
If you use your favorite search engine, and use a search term such as "Ad Blocking DNS", you will find a ready list of companies willing to allow you to use their networks to filter out advertisements at no cost!
Now, you may not know how to change your DNS on your device, so that is also an easy fix! You can find more information on that on the search engines as well!
I could explain how here, but as You either have a Windows Phone, Android Phone/Tablet, iPhone/iPad, each device is different and I am not 100% familiar with other devices as they all behave differently in their own way. Using their services as well can bring you blissful ad blocking on your computer as well.
Time will tell what will become of advertisements on the web as there has been an impact on the amount of blocking ads has increased. They have taken notice and have become motivated to modify the methods of presenting ads both on the web and on people's devices.